Steve Burgess is the Managing Director of Roofix Roofing, a company based in Barnsley. Steve is an experienced roofer, who is accredited with the National Federation of Roofing Contractors (NFRC) and CompetentRoofer scheme. Before Zapo, Roofix had tried a number of different options in an attempt to secure more work, including various lead generation sites. He was finding it hard to stand out from the crowd and compete with the unreasonably low prices set by rival companies. Steve had aspirations to grow his team and get some more vans on the road, which was proving impossible with his current methods of advertising.
Following a recommendation from a friend, Steve decided to sign up for Zapo’s first month discount, particularly attracted by the contract free subscription. Fast forward 12 months and Roofix has grown from strength to strength. Thanks to a consistent flow of high quality leads, they have taken on 3 more roofers and purchased 2 new vans. The company generated an £89k profit using Zapo’s service over the course of 12 months and now have plans for further sustainable growth.
Over the course of the 12 months, Roofix used Zapo’s Founder (2 months), Startup (7 months) and Growth (3 months) subscriptions to grow their business. The company started by taking advantage of our first month discounted offer, and slowly increased their subscription spend at a comfortable level as they grew their team. From the outset, we created Roofix a dedicated landing page to promote their services, and our certified marketing consultants created a Google ad campaign with thousands of keywords and ads to target local searchers. Roofix Roofing were also given access to the Zapo App, which allowed them to track the performance of their campaigns throughout. They were also able to track each and every lead that was delivered, getting notified by email and SMS whenever a new job came in. Each lead was given its own unique record in their account, which stored the lead’s contact details, as well as the original contact form or call recording that was received. Our automated systems made hourly changes to their account over the course of the year, improving performance by optimising every aspect of their campaign.
|12 Month Performance||Results|