Company Overview
DM Roofing are based in Coventry and run by managing director Dean Merrick. Dean and his team are no strangers to the roofing game, with over 30 years’ experience in the industry. Dean was apprehensive to sign up at first after being let down by other lead platforms in the past. He found that jobs were won solely on price, and that other tradesmen were submitting extremely low bids to secure work. Whilst Dean was all for giving his customers a fair price, he believed the quotes given would have resulted in a sub-standard job, and he wasn’t comfortable driving the price down even further. Understanding Dean’s honest approach, we reassured him that our service was different, and that any leads sourced from his campaign would be his and his alone to follow up on. Dean decided to give our service a try as there were no long-term commitments, and after an impressive first month, we are thrilled to have added another motivated, ambitious roofer to the Zapo family.
The Solution
DM Roofing chose to take out a Founder Trial from Zapo. This gave them access to everything in our Startup Subscription for just £250. We created a dedicated landing page to promote their services, and our certified marketing consultants created a Google Ad campaign with thousands of keywords and ads to target local searchers. DM roofing were then given access to their Zapo account, which allowed them to track the performance of their campaigns. They were also able to track each and every lead that was delivered, getting notified by email and SMS whenever a new job came in. Each lead was given its own unique record in their account, which stored the lead’s contact details, as well as the original contact form or call recording that was received. Our automated systems made hourly changes to their account over the course of the month, improving performance by optimising every aspect of their campaign.
The Results
| Results | |
|---|---|
| Product | 1 Month Founder Trial (£250.00) |
| Impressions | 1233 |
| Clicks | 107 |
| Lead Conversion Rate | 31.78% |
| Leads | 34 |
| Quote Conversion Rate | 35.29% |
| Quotes | 12 (£16,316.00) |
| Customer Conversion Rate | 20.59% |
| Customers | 7 (£9,365.00) |
Summary
£250 Founder Trial (£200.00 Ad Spend)
£16,316 Quoted Work
£9,365 Accepted Work
£3,750 Profit
1769% Return on Ad Spend (ROAS)
1400% Return on Investment (ROI)
What DM Roofing Had To Say
I was really impressed with Zapo before signing up, but the thought of paying money and not getting anything in return is always a risk with this kind of thing. I’ve tried that many companies to bring work in, most of them are a waste of time and that’s why I don’t use
5 out of 5
