Hey,
we’re Zapo

We’re here to find you customers

Our mission

Helping local businesses find and win new customers

Using the latest technology, we find people who are looking for your services and help you turn them into customers.

Our values

Integrity

In an industry full of promises, without the results to match, we believe in being upfront and honest in all of our conversations. No hard sales, no BS, no nonsense.

Excellence

We never settle for mediocrity. Whether we’re solving internal challenges or serving customers, we always go the extra mile to get the job done right.

Passion

We created Zapo because we care about local businesses. We want to see you succeed for the sake of your community, as well as in recognition of your hard work.

Collaboration

We understand that no one knows your business as well as you do. That’s why we work together to give your business what it needs to scale its operations.

Innovation

We’re always looking for ways to work differently, to improve upon what’s been done before. This is where our thinking begins and how our services evolve.

“Our aim is to improve the customer acquisition process for local businesses, creating a more seamless experience between the sales and marketing functions.”
Nick Cole, CEO

Leadership

Meet the team behind our mission - Our leadership team has over 50 years of experience growing businesses across a range of industries. And we can’t wait to get started on yours.

Leon Scott-Cullen

Chief Sales Officer (CSO)

The only thing Leon loves more than Zapo is talking to business owners about how we can help them grow. Mr Motivator around the office,…

The only thing Leon loves more than Zapo is talking to business owners about how we can help them grow. Mr Motivator around the office, he has a talent for the arts, a keen interest in architecture, and a knack for spreading success. He’s the life and soul of our party as we help local businesses convert new customers.

Jo McConnell

Customer Service Manager

Jo’s favourite part of any day is speaking with our clients, hearing their success stories, and understanding what matters most to them.…

Jo’s favourite part of any day is speaking with our clients, hearing their success stories, and understanding what matters most to them. Her life in customer care started at a jeweller’s shop (hearing perfect proposal plans), and connecting with people remains one of her superpowers. When customers come rolling in, you can be sure Jo will be celebrating in your corner too.

Natasha Higgins

Chief Operating Officer (COO)

Natasha manages Zapo’s legal and administrative processes. She loves seeing the results roll in, and as a qualified solicitor, you can…

Natasha manages Zapo’s legal and administrative processes. She loves seeing the results roll in, and as a qualified solicitor, you can be sure she’s keeping an expert eye on the details too. She is organised, process driven, and makes sure our customers are always happy and understand our services. Outside work she loves spending time with her family and walking her dog – and with a keen eye for business, there’s not much Natasha can’t do.

Antonia Mougkopetrou

Content Manager

Antonia creates powerful landing pages for our clients: editing images, laying out pages, and crafting the campaigns that will bring in…

Antonia creates powerful landing pages for our clients: editing images, laying out pages, and crafting the campaigns that will bring in those leads. (You’ll also find her over on our blog and social media accounts.) She loves seeing Zapo grow and her tireless efficiency makes a big difference – she’s also an avid reader and aspiring writer, having archived more than half a million words online to date.

Holly Carlo

Chief Marketing Officer (CMO)

Day-to-day, Holly helps generate leads for our clients by implementing ad campaigns, optimising keywords, and managing budgets. An…

Day-to-day, Holly helps generate leads for our clients by implementing ad campaigns, optimising keywords, and managing budgets. An experienced digital marketer, she’s always looking for ways to improve, and believes in the power of an analytical mindset. She thrives amongst the close-knit Zapo family – that is when she’s not enjoying an expertly crafted coffee or training for a half-marathon.

James Waring

Chief Technology Officer (CTO)

Once he’s had his morning cup of tea, James takes charge of everything technical. He develops Zapo CRM, optimises database queries,…

Once he’s had his morning cup of tea, James takes charge of everything technical. He develops Zapo CRM, optimises database queries, automates regular processes, and builds tools that keep things running smoothly. He loves seeing a design come to life, and there are few programming languages he can’t get to grips with. As a Get Work veteran before we transformed into Zapo, he lives by the philosophy: “Never push software updates out on a Friday.”

Nick Cole

Chief Executive Officer (CEO)

Nick keeps us firmly on track, and dreams up the future. With a background in business and advertising, he wants to make it easier for…

Nick keeps us firmly on track, and dreams up the future. With a background in business and advertising, he wants to make it easier for local companies to succeed online, and scale their operations. He took Get Work from concept to delivering over £380m in leads for UK businesses, and now, he’s in charge of Zapo’s vision. He’s always hunting for new ways to improve our service to help our clients find more customers – and he’s a competitive soul: running, football, padel… you name it, he loves a challenge.

Work with us

Interested?

Check out our Careers page

We’re always on the hunt for talented people who can help Zapo make the most of the latest marketing technology.

Origin

We were founded in Lytham St Annes, a town famous for its iconic windmill. It’s a sight that continues to inspire Zapo today

Picture a pretty little town (It’s called Lytham St Annes). And in that town there’s a building (Our building). And in that building, there’s a window (Our office window). And just outside of that window stands the town’s windmill: tall, powerful, and iconic.

This windmill fuels our inspiration today. Way back in 1805, Lytham Windmill was built to automate grain milling – boosting productivity for the local community.

Similarly, Zapo was built to automate lead generation, providing a cost-effective service and making our customers’ lives easier. Just as towns once relied on windmills, businesses now depend on us to thrive.

So, we've adopted the windmill, to always remember our origins and our mission.

  1. Our founders launch Get Work, a lead generation service for roofing contractors, powered by our first-generation lead management platform.

  2. We expand our offer to the wider home services sector.

  3. October 2018: We become a Google technology partner, joining just 700 others worldwide.

  4. Our first office opens in Lytham St Annes.

  5. The total value of the leads delivered to our customers hits £100m.

  6. Our second-generation lead management platform rolls out.

  7. We raise financing via The Growth Company, NPIF and the British Business Bank, expand our team and invest heavily in research and development.

  8. The total value of the leads delivered to our customers hits £200m.

  9. We send our 100,000th local lead.

  10. The total value of the leads delivered to our customers hits £300m.

  11. We prepare for some big changes and expand our team further.

  12. We embrace our new brand, Zapo. We launch the third generation of our lead management platform, Zapo CRM that helps customers track, manage and close leads.